Wear your pride, your way.
View all
We’re Jake & Mateo
We started this in 2016 because we couldn’t find anything that felt like us.
Some things were too loud.
Some things didn’t say enough.
So we created something in between.
A place where you can show up however you want.
Because pride isn’t about how it looks.
It’s about how it feels.
And however you wear it…
You belong here.
Why People Love Us
★★★★★I’m straight, but I’ve never felt more welcome. Wore this to Pride in NYC with friends and it honestly made the whole experience even more special. It didn’t feel like I was just ‘supporting’—I felt part of it
Megan (she/her)
Hoboken, NJ
★★★★★“Finally something that doesn’t feel over the top. I got the low key tee and wear it almost daily.”
Alex (he/him)
Austin, TX
★★★★★Bought this to support my brother, but ended up loving it myself. Super wearable
Samantha (she/her)
Seattle, WA
★★★★★“Feels like actual fashion, not just pride merch. Got compliments the first day.”
Marcus (he/him)
Atlanta, GA
★★★★★I love that I can switch between bold and subtle. It actually reflects how I feel day to day.
Logan (they/them)
Brooklyn, NY
★★★★★My boyfriend went low key, I went out loud. We both found something that fits us.
Wei (he/him)
Miami, FL
★★★★★I’ve been looking for something in between loud and basic. This is exactly that.”
Emily (she/her)
Boston, MA
★★★★★It doesn’t feel like it’s made for one type of person. That’s rare—and really refreshing.
Taylor (they/them)
Portland, OR
★★★★★I’m not fully out yet, so the subtle pieces mean a lot. It feels safe without hiding.
Tyler (he/him)
Columbus, OH
OUR MAIN CATEGORIES
30-Day Money-Back Guarantee
We know you’ll love our products just as much as we do – but if not, no worries. Enjoy our 30-day money-back guarantee for total peace of mind.